How Can Influencer Marketing Platforms Help Build Greater Trust & Confidence In Influencers?

Where brands and agencies seek the perfect voice, personality and community engagement levels for their social campaigns, influencer marketing platforms have become the go-to destination.  You log in, filter through a sea of influencers, and cherry-pick the ones that seem like a perfect fit. It all sounds like a dream, right? Well, not quite. Despite the promises, there's a huge problem all the marketing platforms pass onto their users – ensuring that the influencer can[...]
Read More announces the appointment of Fergal Lennon to the position of Chief Executive Officer announces the appointment of Fergal Lennon to the position of Chief Executive Officer. Lennon will lead the execution the company’s strategy and vision to become the leading provider of social video and voice insights to brands and agencies globally. Lennon is a proven entrepreneur with over 20 years of experience as CEO leader of growth organisations. Most recently he successfully led a team to exit with MBO Partners. Lennon is co-owner and non-executive director of[...]
Read More Featured in MarketingTech Article was recently featured in an article by MarketingTech, a news platform with over 1.1 million marketing-focussed members. In the article, our CRO Nicholas Greig gave a fantastic interview on the current state of social listening, complete with an insider look at our Influencer Integrity Report. Read more about how is revolutionising the influencer recruitment landscape by getting ‘inside’ video here:
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Take a Peek Under the Hood at the Technological Approach Driving is the first AI solution that can analyse everything an influencer has ever said across every video, every frame, word by spoken word.With our solution, brands and agencies can now find out exactly what is being said ‘inside video’ about their market and brands. More importantly, the AI technology in our solution enables you to identify instances of red flag content such as toxicity, quality of tone, sentiment, topic specialism and much, much more. now not only provides unique video[...]
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